The 30-second elevator theory originated from a painful project failure that McKinsey & Company once experienced: The company once consulted on a project for an important client.At the end of the consultation, McKinsey's project leader met the other party's chairman in the elevator room. The chairman asked McKinsey's project leader: "Can you tell me the results?" Because the project leader was not prepared, and Even if you are prepared, you cannot tell the result clearly in the 30 seconds it takes for the elevator to go from the 30th floor to the 1st floor.Ultimately, McKinsey lost this important client.From then on, McKinsey required its employees to express the results clearly in the shortest possible time and to go straight to the topic and results.Under normal circumstances, people can only remember one, two, and three at most, but not four, five, and six, so everything should be summarized within three items.This is the "30-second elevator theory" or "elevator speech."In the workplace, everyone is very busy and does not have much time to listen to your chatter. You must practice your expression skills, that is, convey information and questions to the other party in the shortest time and in the most concise language.
Source: Core Competencies Branch of the College Graduates Employment Association of the Ministry of Education Sponsored by: CVCC Vocational Core Competency Certification Office Co-organizer: Beijing Sangbo International Education Technology Co., Ltd. Website: www.cvcc.net.cn Email: cvcc@cvcc.net.cn WeChat: cvcc2006 Tel: 010-84824728
